itself as "the largest home building organization in the world,"
Sears, Roebuck and Company advertised in 1932 products in a handsome
catalog that also displayed a full-size replica of Mount Vernon,
created from Sears materials for a Paris exposition in 1932. At the
heart of this now-rare publication were measured floor plans for 68
Sears homes. Over 200 illustration displayed interiors and exteriors
for such handsome residences.
From a slim catalog
of watches, Richard Sears built the mighty Sears Catalog. This video
is a visual overview of the history of that great retail tool.
Click on the title to view.
And look for other videos in selected articles.
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